Yelo Spa The perfect urban retreat
Yelo Spa is the perfect retreat where you can catch up on relaxation with massages, reflexology and sleep! BWB interviews Yelo Spa founder Nicolas Ronco.
The newly relocated Yelo Spa is the perfect Manhattan retreat where you can catch up on relaxation with massages, reflexology, detox treatments and most importantly: sleep.
Located on the 12th floor of a prestigious 57th Street building, Yelo redefines the day spa experience and welcomes you into its lovely colorful space.
Its signature service is a series of massages followed by a nap.
During the sleep time, the bed is reclined so deeply that your legs are raised above your chest to slow your heart rate and allow you to deeply relax.
What also makes Yelo different from any other place is that you do not have a regular Spa ‘menu’. They have been replaced by 3 categories: massage, skincare and napping. You can customize your own session depending on your needs.
Founder Nicolas Ronco is in a constant quest to learn, from different cultures, ways to fight stress, fatigue and exhaustion. By creating Yelo Spa he is offering a way to renew your energy during the day, allowing you to feel rested and more productive.
I thought: wouldn’t it be great to have a place in urban environments where people could have fairly easy access to real measurable wellness in addition to the possibility of a nap?
Clémence von Mueffling Tell us about your experience in Asia and what made you start Yelo Spa?
Nicolas Ronco I had two meaningful experiences in Asia. When I was 30 years old, I traveled to India and worked in an ashram for five months. During that time, I learned a lot about meditation, yoga, Ayurvedic methods. It was a powerful and almost therapeutic experience.
My second experience took place in 2003 while I was traveling to Japan for business. I found myself on the 60th floor of a hotel when an earthquake of a 6.7 magnitude occurred.
The stress of this event led to a sleep disorder, and after a few days I was close to sleep deprivation. Luckily for me, I found one of these reflexology street shops in Kyoto and went in for an hour. I slept for the entire hour and regained my energy as a result. That night, I slept well again.
I became aware of the healing power of the body. I realized that there were other ways than taking all of these legal drugs if you needed help with a sleep disorder.
I thought: “wouldn’t it be great to have a place in urban environments where people could have fairly easy access to real measurable wellness in addition to the possibility of a nap?”
I came back to New York and created Yelo.
CvM Tell us more about how each client can adapt a session between massages, skincare treatments and naps?
NR There are 4 pushbacks in the Spa Industry; it is too expensive, it is all about pampering but often you do not really know what you get, it can be intimidating. Finally, it feels a bit too feminine for men.
I decided to adjust my fees to make each treatment available with a price per minute.
The beauty of this system is that you can mix and match. You could do a 30 minute massage, followed by 20 minutes of skincare and top it off with a nap! Ideal for urban people who have little time to spare.
You can then create the ambiance you want in the room: the light, the music, the aromatherapy.
Watch how you sleep. It is important to have a good sleep hygiene, to have no electronic devices in your room, to keep the room as calm and dark as possible at night.
CvM What are your 5 key rules for feeling well balanced?
NR My rules are the following:
Watch and be aware of what you eat, what you drink, what you breathe, what you think, what you watch (for example too much news on TV.)
Finally watch how you sleep. It is important to have a good sleep hygiene, to have no electronic devices in your room, to keep the room as calm and dark as possible at night. The room should be your ‘havre de paix’ (haven of peace) as everything else feels like an ‘aggression’. The room should be where you sleep, where you read, maybe also where you meditate.
CvM Can you share with us some of the new projects for Yelo Spa?
NR We opened a Spa in San Paolo last August. This April 2014, we also opened a Spa in Puerto Rico. We have projects in work for the Aéroports de Paris (ADP) in June 2016 and more projects to come in Florida and in London.
CvM What will you bring along in your suitcase to feel well this summer?
NR A pair of Havaïanas and a bathing suit, all from Brazil! I always bring my aromatherapy along. These days I use the brand Essence of Valley. A nice mist. It makes me feel at home wherever I go.
To read, I will bring a book from Alan Watts, an English philosopher from the 60’s.
YeloSpa is pleased to announce the launch of their membership program, the Alive, Beautiful Club. Now for $99 per month, members get their choice of a 60-minute custom massage or skincare treatment, plus 20% off additional services or gift cards, and 10% discount on any retail services. Membership is month to month and unused services can be rolled over indefinitely and gifted, at no charge, to friends, family or colleagues.
5 East 57th street, 12th fl.
New York, NY 10022