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YUJ Yoga

Check out YUJ, a new yoga clothing brand fresh from la France.

Looking for some Zen-en-Seine?
Check out YUJ, a new yoga clothing brand fresh from la France.

Self-branded as “Yoga with Style,” YUJ combines that je-ne-sais-quoi French feminine chic with a bit of la OM couture for a fashionable and flexible collection of tees, tanks, sweatshirts and pants.
Yuj was founded by fashionista-turned-yoga-teacher Hélène Verrier-Duval, a mother of three who, frustrated with the lack of comfortable, wearable sportswear in the French yoga clothing market, set out to create her own.
This Maman with a mantra’s designs have taken off and YUJ is now sold at Galeries Lafeyette, le Bon Marché and several boutique locations in Paris including Yoga Concept  and Le Tigre Yoga.

The lifestyle brand infuses positive energy into every design – think: a t-shirt that says “Yoginis see the world in brighter colors,” cotton bags with Hashtags “#love #smile #yoga” and a lookbook sprinkled with positive affirmations like “I am happy” and “I have confidence in myself.”

If you want to order to the US, check out their e-shop

What are YUJ waiting for?

Rebecca Leffler

Rebecca Leffler is a Paris-based writer and journalist who, after a career as the French correspondent for The Hollywood Reporter and as a film critic on Canal+, traded red carpets for green smoothies. She’s written five books about healthy lifestyle from Paris to NYC and beyond, including Très Green, Très Clean, Très Chic: Eat (and Live!) the New French way with plant-based, gluten-free recipes for every season, and most recently Le Nouveau Manuel de la Cuisine Végétale. Rebecca has pioneered the “vegolution” in Paris, where she continues to organize events focusing on healthy eating, yoga and la vie en rose… And green! You can keep up with Rebecca on Instagram!

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