The insanely shiny lip products of the 1980s and early ’90s are back in a big way. And, happily, the new glosses have also been updated: reformulated to be less sticky, doused with reflective shimmers, infused with nourishing skin care ingredients and reimagined in hybrid formulas that deliver gloss and color in one wallop.

“The new generation of lip glosses are easier to manage,” said Nick Barose, a makeup artist who works with Lupita Nyong’o, Rachel Weisz and Amandla Stenberg. “They’re not all goopy or vinyl-like anymore.” Still, there are some best practices.

“I like to apply it directly from the tube with the applicator it comes with instead of a lip brush,” Mr. Barose said. “The idea is to get the product on in one swipe.” This way the shine doesn’t get diffused from multiple strokes.

“With gloss, you don’t want to keep layering, because that’s when it starts to look caked on,” he said. “That’s also why you should not layer lipstick under a gloss.” If you need more color, he advised, use a long-wearing lip pencil underneath to avoid color buildup.

Best Active Ingredients

There’s something about juicy, shiny lips that convey youth, said Clémence von Mueffling, the founder of the Beauty and Well-Being site. She preps her lips with the French beauty staple Homeoplasminecream ($16.90) and relies on plumping formulas like the Dior Addict Lip Maximizer ($34) to create “shine and smoothness.” The formula contains hyaluronic acid to create temporary fullness.


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