Violet Grey

The luxury beauty atelier and shopping destination created by Cassandra Huysentruyt Grey.

The new place everyone is talking about in LA is Violet Grey,  a luxury beauty atelier and shopping destination created by Cassandra Huysentruyt Grey.
Violet Grey is the place to find high-end beauty.
Cassandra curates a selection of beauty products that she calls ‘The Shelves’ – all must-haves of well known makeup artists.
Products are available online but the store is definitely worth seeing.
The 8452 Melrose Place location is a lush brick-and-mortar space that also offers makeup class, and we were lucky to drop by while we were in L.A.

Here is what Christina Han, Editorial Director of The Violet Files had to tell to BWB. Take note.

What are the beauty products that you have recently discovered?

I’m constantly testing products for The Shelves at VIOLET GREY, and right now I’m researching clean beauty products.
Kjaer Weis’ Lip Tint in Goddess (arriving on The Shelves at VIOLET GREY in the Spring) is a current favorite not only because it leaves a beautiful berry stain, but I rely on its metallic case as my touch-up mirror.

What are the beauty products that have been around forever but are still are among your favorites?

Olay body wash and La Mer Hand Treatment.

What is your beauty routine?

I have my morning beauty routine down to a science and if I don’t need to wash my hair, I can keep my time spent in front of a mirror to under 5 minutes.
Cleanse – In the morning, I will use a washcloth with warm water and gently wipe away the sleep. No cleanser needed, because my skin is very dry and doesn’t need another soapy scrubbing.
Serum – Joanna Vargas’ Daily Serum
Moisturizer – Charlotte Tilbury’s Magic Cream
Foundation – Giorgio Armani Luminous Silk Foundation applied with a damp Beauty Blender sponge
Brow – Hourglass Brow pencil
Mascara – Serge Lutens comb mascara
Cheek – La Prairie cream blush in plum glow

What are your favorite spots in L.A. to:

Have lunch:
A steak burrito to-go from Tortilla Republic,
which is right around the corner from the VIOLET GREY office.
Hikes in Topanga Canyon or any canyon, really.
Now that I’m in L.A., I prefer to exercise outdoors.
Driving up the P.C.H to Malibu with my husband.
 The relaxation level is heightened when there isn’t summer traffic to battle.
Cocktails at Sunset Tower where the evenings 
end with made-to-order sundaes. My go-to: strawberry ice cream, hot fudge and whipped cream.


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