About

Clémence von Mueffling Founder of
BWB: Beauty and Well-being

From Legacy to BWB: The Journey

A Legacy in Beauty

Born and raised in Paris, Clémence comes from a lineage of beauty editors, both her mother and grandmother were renowned beauty editors at French Vogue. Clémence followed in their footsteps, building a significant career in the beauty industry.
Clémence von Mueffling earned her stripes working for iconic brands such as Clarins, Puig, and Dior before turning to beauty journalism.

The Launch of Beauty and  Well-Being

When it launched in 2014, BWB: Beauty and Well-Being quickly established itself as a leading lifestyle online publication. The ethos was simple: to curate the best beauty and wellness content in a world saturated with information. As such, BWB by Clémence von Mueffling became a reliable, sought-out resource.

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Clémence von Mueffling Founder and Editor of BWB

BWB was an obvious thing to do. It is my way to share my discoveries with all women who want to achieve a healthier life and feel beautiful, but have no time to find all the information. I will be doing the research for them!

Achieving success in book publishing

Her book, Ageless Beauty the French Way was published in 2018 in 6 countries and is considered as a luxurious, entertaining and unparalleled guide to every French beauty secret for all women.

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The
Collective

In 2021, BWB evolved to become a beauty industry curator that offers an in-person platform to promote innovative brands in beauty and wellness via a a series of exclusive showcase events, The Collective by BWB.
These events provide a unique, organic platform to new brands, giving them the opportunity to share their story, find retailers, distributors, investors, network, and sell their products.

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