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Insolito a boutique hotel Brazilian style

A boutique hotel Brazilian style.

Two hours away from Rio, in Buzios, a lovely beachfront community, there is a little paradise with direct access to the beach of Ferradura. It provides you with LUXURY, CALM and DELIGHT, but is also eager to protect the environment and the local culture.
The famous magazine Condé Nast Johansens has elected Insólito one of the best hotels in Latin America for a reason.

The name “Insólito” is a testament to the uniqueness and originality of this place, which blends magically with the Brazilian history and landscape.
We are far away from the standard global model found in most international hotels.
This place has a soul and also provides a high standard of service.

There cannot be a soul without authenticity. And there is no authenticity if the place doesn’t perfectly fit its environment and blends with it.

Emmanuelle Meeus, the owner, wants her guests to feel at home, as if they were in their private residence:

“For me, there cannot be a soul without authenticity. And there is no authenticity if the place doesn’t perfectly fit its environment and blends with it. I wanted my clients to wake up in Brazil, in Buzios, through the décor, the works of art or craft found in their room. These can trigger curiosity, the desire to know more about our fabulous country.”

Each one of the 12 rooms has a history and many stories that will allow you to discover the Brazilian people, where they came from, and what influenced their art and their culture. Each room has its own personality, and the hotel is the crossroads of many magical spaces one can cross. Each guest can have their own discovery experience.

In each room, the bed is placed so that one can enjoy the view of the sea.

In the room called “Arte Naif”, an armchair made of recycled wood is a reminder of the necessity to protect the forest. Another one is a reminder of the Portuguese heritage of the country.
In each room, the bed is placed so that one can enjoy the view of the sea.
One of Emmanuelle Meeus’ favorite rooms is the «OCA», which is dedicated to the native people of Brazil, the Indians. A photograph by Claudia Andujar (renowned photographer and activist working for the preservation of local Indian culture) is the focal point of the room, with deep green colors reminding us of the natural habitat of the Indians.
Crafts and ritual objects complete the décor along with books on the same theme.

Insolito

When Emmanuelle Meeus discovered this place, there were only a few beach-houses built in the 90’s by the famous Brazilian architect Otavio Raja Gabaglio.
She got in touch with various talented architects in order to work on the bulk of the buildings while preserving their authenticity and adding modern elements by enlarging the windows, creating patios and re-designing the landscape.

“Many professionals have accompanied me in this journey over the years: Luiz Fernando Grabobsky was the architect in charge of the modernization of the space, Anouck Barcat worked on the landscape, and Maneco Quinderé was in charge of the lighting, to name a few. I also asked Laura Taves, a renowned artist, to work with her team from Azulejaria on the signage for the rooms as well as other more specific projects of decorative panels for the restaurant, the kitchens and some rooms.”

Ecology and ethics are the major concerns for the owner.

Ecology and ethics are the major concerns for the owner. For her, it is out of the question to be profitable without social responsibility. By selecting suppliers working with sustainability in mind, Insólito has grafted itself onto a larger network of fair trade.

“For me, the stories of these men and women whose work is a form of social commitment are a great inspiration. They have learned how to combine profitability with ecology, education and sustainability.”

Like Laura Taves and her Azulejaria project: the Azulejos Production Workshop employs a group of women coming from the favelas.
They did not have work or training to start with, and this project has literally changed their lives.
Moreover, the employees of the hotel are full partners, and a room has been dedicated to them for studying foreign languages.

In place of sentences, it is the stones, the gardens and the colorful objects placed along the way that unveil the full tale of a luxurious and captivating Brazil.

Insólito must be discovered like a story, a book in the hands of the visitors. In place of sentences, it is the stones, the gardens and the colorful objects placed along the way that unveil the full tale of a luxurious and captivating Brazil.

Unlike a traditional hotel, this boutique-hotel offers many hidden treasures, corners and hideaways to shelter one’s passions.
The beach lounge offers a lively way to enjoy beach life in Brazilian fashion, with its ebullient atmosphere, the music rocking the lucky visitors on their way to the beach nested between rocks, like a little sanctuary far away from the world.
At the foot of the hills, you will find the fresh, salted or hot water swimming pools.
The restaurant serves as an art gallery with works of Brazilian or foreign artists on display.
The food is mostly based on local produce, including a lot of fresh fish, since Buzios is a fishing village.

“Dinner is served by the swimming pool every night. The musicians come along and we dine under the stars.”

Welcome to paradise!

Marie-Laure de Clermont-Tonnerre

Marie-Laure de Clermont-Tonnerre is a journalist and author.
«La médecine personnalisée, retrouver et garder la santé» (Odile Jacob) was published in March 2012 after two years of investigation and research with general practitioner Dr. Jean-Claude Lapraz.
«Se soigner toute l’année au Naturel» (Prat) was published in 2012 and has sold over 250 000 copies. Her latest book «Etre en Bonne santé toute l’année : 20 cures alimentaires»  was launched in April 2015.

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