Story
In Box Meal

IN’BOX YOUR MEAL

The business started with Ingrid making meals for specific families around the city. Her concept was so attractive that, before long, entire schools were employing her services.

Five years ago, Ingrid Calvo came from Paris to New York City with her husband and two sons. Within her first few years of living here, she noticed a drastic difference in the quality and diversity of the food her sons were eating at school.

“There is a real culture gap with food between Paris and New York” she tells us. “In Europe the kids are eating everything on the menu. We want them to be educated and expose them to different foods.” Here, though, we have a “kids menu and the regular menu, that tells kids junk food is balanced and healthy.”

Food is the very good way to keep kids strong throughout the day. A kid who doesn’t eat well is weak.

She saw a similar value base in the school lunches her kids were being served, and she was not alone in her frustration. Other parents were also upset at the fact that, on average, schools were spending $1 on food for the students, when, as Ingrid reminds us, “Food is the very good way to keep kids strong throughout the day. A kid who doesn’t eat well is weak.”

In Box your Meal 2

The business started with Ingrid making meals for specific families around the city. Her concept was so attractive that, before long, entire schools were employing her services.

With other parents demanding better food for their children, Ingrid decided to act on the problem. Along with her partner, Stephanie Rubin, Ingrid created IN’BOX YOUR MEAL. The business started with Ingrid making meals for specific families around the city. Her concept was so attractive that, before long, entire schools were employing her services.

As a mom herself, Ingrid knows kids can be picky, tend to avoid vegetables and aren’t always inclined towards a balanced meal. For that reason, she has simply taken traditional American meals and made them higher quality.

With the help of the company’s nutritionist and personal chef, IN’BOX YOUR MEAL prepares all of their meals in a commercial kitchen, offering healthy choices sourced from local farms in New York. As a mom herself, Ingrid knows kids can be picky, tend to avoid vegetables and aren’t always inclined towards a balanced meal. For that reason, she has simply taken traditional American meals and made them higher quality. Her chef incorporates veggies into the meatloaf so kids don’t taste them, and, every single meal is taste tested by a child to make sure it’s good.

In Box your meal

Beyond her business, Ingrid practices making healthy choices at home and out on the town. “My absolute favorite place for eating out with the kids is L’entrecôte. They have only one item on the menu, but the kids love it.”

Stay up to date with BWB News - our health & beauty discoveries delivered straight to your inbox bi-monthly.

We asked Ingrid for pro tips on what to pack for kids on-the-go if your family is big on traveling, and she told us, “I never forget my cooler bag. I’ll pack sandwiches with turkey and whole grain bread, dip veggies, fruit, muffins, granola bars and lots of water.”

In Box your Meal 1

Schools have been so receptive to Ingrid’s concept, they trust her, and we don’t blame them. Within the next year Ingrid and Stephanie plan to expand the business to provide healthy, local meals to schools beyond Manhattan, as well.

So, if you’re looking to find an easy, reasonable way to make sure your kid is getting the nutrition he or she needs for an active brain at school, check out IN’BOX YOUR MEAL. She’s got you covered.

Lani Allen

Lani Allen is a junior at Columbia University majoring in Creative Writing with a concentration in Spanish. Having served as Vice President of her class for two years, she has since contributed written pieces and illustrations to many on-campus publications. As a writer with an interest in the beauty industry, Lani intends to pursue a career in either journalism or fashion marketing.

Instagram

Back to Top