Interview

Unplug Meditation

The new place where you can come and go easily to take a 30 or 45 minutes meditation class.

It was a busy day visiting all of the best L.A places for our special issue but meeting Suze Yalof Schwartz was a treat.
She is the founder of Unplug Meditation. A place where you can come and go easily to take a 30 or 45 minutes meditation class. The philosophy of this place is that everyone can meditate!
At Unplug, you go in, take your class and leave. You do not have the commitment of a gym membership.
The place is wonderful and having tried a a 30min class I felt reenergized for the rest of my day.
We had the chance to meet with Suze and ask her a few questions for BWB.

 Tell us more about your experience from Fashion editor to Wellness expert.

I love fashion and have had an amazing career. When I was going back and forth between NYC and Los Angeles, I felt so stressed that my mother in law (a psychotherapist) suggested that I try meditation.
When I went to search for meditation classes I found that it was a big commitment of either time or money. I thought “Why can’t there be a drop-in studio where you can walk in stressed and walk out calm?”
That was it – I became obsessed and took every class I could in search for amazing teachers and I was learning about meditation as I was building my business plan.
I opened Unplug in April of 2014.

Every day, new teachers pop up with techniques that are out of the box and mind-blowing.
I work with them to make their classes succinct, accessible and not intimidating .

At Unplug Meditation people can “go in, do their intentions and leave”. You also have classes adapted for athletes, people who want to break bad habits… Tell us more about all these things that make your company so unique.

What makes us unique is that all of the classes are so easy to do, so interesting and we are not afraid to try new things and break the formula.
Every day, new teachers pop up with techniques that are out of the box and mind-blowing.
I work with them to make their classes succinct, accessible and not intimidating .
Our students are loving it. I am always willing to try something new as long as long as the science is behind it and it is not too “out there”.
We do a lot of experimenting. Unplug is an incubator and still in development, and our students are part of that process.
So yes, we will go everywhere from guided visualizations by certified hypnotherapists who specialize in meditation to pro athletes instructors (we have two, for Tennis and Soccer) who do get in the zone meditation, to healers who work with sound vibrations.

We also have an insane shop that is filled with only things that I love. I used my market editor skills from Vogue, Elle, Marie Claire and Glamour and created the ultimate gratitude gift shop. I love the shop and vendors as much as I love the classes and teachers.

Can you recommend 3 healthy habits to our readers?

1. Stop and Slow Down. When you feel yourself racing through your life, focus on your breathing.
2. Take time out from your devices – Even if it is just 30 minutes a day, totally unplug and don’t cheat.
3. Be present when you eat. “Experience” your food, and when you connect with people really look into their eyes.

When I am stuck in line at Starbucks or in my car, I use the 5/5/5. Breathe in for 5 seconds, hold for 5 and exhale for 5.

What is your wellness routine?

I meditate at least once a day formally, and then I have many mini meditations throughout the day.
When I am stuck in line at Starbucks or in my car, I use the 5/5/5. Breathe in for 5 seconds, hold for 5 and exhale for 5. That’s it.

Can you share some of your favorite spots in Los Angeles with us?

to get a beauty treatmentDrybar for blow outs.
My other beauty treatments have been on hold since I started this startup.

to have a fun dinner – I love Little Door in Brentwood, Gjelina, Giorgio Baldi and Katsuya,

to have a healthy lunch Farm Shop and The Salad at La Scala

to exercise Maha Yoga with Steve Ross and the hiking trail on Amalfi in the Palisades – I love to go there with my friend Robin Berman, the author of “Permission to Parent”.
We not only get a great workout but we have the best conversations.

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