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Interview

Get Intimate with DeoDoc

Forget the embarrassment, toss the taboos, and dispel all the myths! It’s about time we finally got educated about the hair down there, and learned how to properly care for our intimate skin.

Tired of beating around the bush? Forget the embarrassment, toss the taboos, and dispel all the myths! It’s about time we finally got educated about the hair down there, and learned how to properly care for our intimate skin. After dealing with their own fair share of bumps and ingrown hairs, Dr. Hedieh Asadi and Hasti Asadi set out to develop a line of medically-informed intimate products that they could use themselves. Developed by women, made for women, and tested by women, DeoDoc is the Swedish-born intimate hygiene brand that we have all been waiting for. BWB had the chance to keep it real with this founding sister duo, debunk all the misinformation, and learn all the nitty-gritty tips of intimate care that many of us never talk about.

What is DeoDoc and what is it offering to women today that wasn’t there before?

After working in the women’s healthcare industry for more than 50 years, our team has observed many misconceptions about female anatomy—especially about caring for vaginas and vulvas. This part of our body actually has the most delicate skin, yet many of us know how to contour our faces better than we know how to properly care for this intimate area.

We created an intimate hygiene skincare line that we would personally want to use, based on medical knowledge. DeoDoc products are created by women doctors for women everywhere. Before DeoDoc, most intimate products were developed by men and pharmaceutical companies without any understanding of the female anatomy, proper formulations, and balanced pH.

Intimate hygiene products have often been linked to taboos and gaps in knowledge. We are the pioneers in this field speak openly about vaginal and vulva care. We are empowering women with honest conversation and unembarrassed information. We want to share our knowledge with the world and hope to bring awareness and better vaginal health to women all over the world.

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You mentioned pH. What role do pH levels play when it comes to intimate hygiene and the products we choose?

Often times, the entire intimate female anatomy is wrongly referred to as the vagina, which is really just the internal canal that leads up to the cervix. Everything else – the tissue, the inner labia, the outer labia (lips), where your pubic hair grows – is your vulva.

Our vulva has a delicate ecosystem with a specific pH of 5 that should not be disrupted. Products with different pH levels can disrupt your body’s natural pH and cause irritation, discomfort, or possibly infection. Never wash with regular soaps or body washes because many contain high pH levels and non-hypoallergenic fragrance ingredients that are not correctly formulated for the intimate area.

The inside of the vagina has a pH of 3.5, which means it is a very acidic environment. No soaps, body washes or douches should ever be used inside your vagina. Vaginas naturally produce discharge, which acts as a normal housekeeping/self-cleaning function. When you use an appropriate cleanser on your vulva, excess discharge is rinsed away so you never disrupt the natural internal pH or wash away any good bacteria.

With that said:

  • Pick a product with pH 5.
  • If you want a product with scent, make sure it is a hypoallergenic scent.
  • Make sure to avoid products with alcohol and allergens.
How often should we be cleansing down there?

The vulva can be washed everyday as it has hair follicles holding sweat glands and odor-causing bacteria that can thrive and multiply in awarm, moist environment (and urine is also unfortunately added to this mix!). It is important to use the right product.

What are your tips on getting a good, clean shave?

Even we have had post-shave problems with ingrown hair and red bumps. If we can send people to the moon, we should be able to create good shaving products!

We recommend our 3-step shaving kit (as we spent two years developing the products) for a good and clean shave. The kit includes a pre-shave oil, shaving foam, and an after-shave balm. We also recommend the following tips:

  1. Use a new razor and change it regularly.
    • The newer the razor, the better the shave!
  2. Use a razor marketed to men.
    • Men razors generally have more blades, and they’re sharper!
  3. Shave with the grain (or direction of your hair growth).
    • If necessary, you can shave against the grain at the very end to get a closer shave.
Now that summer is in full swing, how should we modify our intimate care routine?

As it gets warmer, our bodies and intimate areas naturally sweat more. Using an Intimate Wash every day is the key to a healthy intimate skincare routine. Our Intimate Deospray is also great for keeping your intimate area dry and fresh during hot summer days and all year-round. If you swim a lot during the summer months and get irritated skin, DeoDoc Calming Oil is perfect for calming and moisturizing the intimate skin.

How do you hope to shift American women’s approach and perception of intimate care?

You wouldn’t put a foot cream on your face, and the way you care for your intimate area should be no different. Many women tend to use normal soaps or body lotions that are not intended for the intimate skin. We hope to educate women about the importance of using the right products for intimate skin, as this will lead to better overall vaginal health.

What does it mean to you to be an empowered woman today?

For us, an empowered woman is a woman who is knowledgeable. By having knowledge, she can decide to do whatever she wants with her body and her own life.

Alicia Zhang

Originally from Los Angeles, Alicia lived in Shanghai for 11 years before moving back to the states to attend the University of Miami, where she graduated with a bachelor’s degree in public relations and minors in art and philosophy. Currently residing in New York City, Alicia applies her knowledge of strategic communication and design in her career. She enjoys painting, rugby, exploring, and more often than not, you’ll find her petting someone’s dog.

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