Editor's Picks

YUJ Yoga

Check out YUJ, a new yoga clothing brand fresh from la France.

Looking for some Zen-en-Seine?
Check out YUJ, a new yoga clothing brand fresh from la France.

Self-branded as “Yoga with Style,” YUJ combines that je-ne-sais-quoi French feminine chic with a bit of la OM couture for a fashionable and flexible collection of tees, tanks, sweatshirts and pants.
Yuj was founded by fashionista-turned-yoga-teacher Hélène Verrier-Duval, a mother of three who, frustrated with the lack of comfortable, wearable sportswear in the French yoga clothing market, set out to create her own.
This Maman with a mantra’s designs have taken off and YUJ is now sold at Galeries Lafeyette, le Bon Marché and several boutique locations in Paris including Yoga Concept  and Le Tigre Yoga.

The lifestyle brand infuses positive energy into every design – think: a t-shirt that says “Yoginis see the world in brighter colors,” cotton bags with Hashtags “#love #smile #yoga” and a lookbook sprinkled with positive affirmations like “I am happy” and “I have confidence in myself.”

If you want to order to the US, check out their e-shop

What are YUJ waiting for?

Rebecca Leffler

Rebecca Leffler is a writer, journalist and wellness consultant. She is the author of best-selling French book Green, Glam & Gourmande and follow-up title Green, Glam & Happy. Her book “Très green, très clean, très chic: Eat (and live!) the new French way with plant-based, gluten-free recipes for every season” was released in 2015. Follow Rebecca at Lafleurparisny.com.

Instagram

Back to Top