Editor's Picks

Your lucky ADAY Fashion meets function with a brand new athleisure brand !

The new athleisure brand is working hard to make sure that you can effortlessly stay comfortable and fashionable all ADay and all night.

Don’t you wish you could just wear workout clothes all day long? Now you can. It’s all in ADay’s work. In fact, the new athleisure brand is working hard to make sure that you can effortlessly stay comfortable and fashionable all ADay and all night.

The new activewear-meets-ready-to-wear brand was literally designed so that you can wear your workout clothes all day and not sacrifice your killer fashion reputation.

Performance fabrics fuse with fashion trends like one-piece jumpsuits and black yoga pants that look more haute couture than downward dog at this up-and-coming brand currently based out of NYC and London.

This one-of-a-kind brand has already amassed a cult following about fitness fashionistas on both sides of the Atlantic.

ADay’s founders Nina Faulhaber and Meg He met while working at Goldman Sachs and have since combined their passion for fitness with their business-savvy brains to launch this one-of-a-kind brand that has already amassed a cult following about fitness fashionistas on both sides of the Atlantic.

The clothes are meant to look good and feel great. The concept is based on the fact that today’s busy, spontaneous and on-the-go women simply don’t have time to change in between work and workouts or between playing sports and simply playing.

ADay’s clothing is ready-to-wear whether it’s to the Soul Cycle or for a fancy dinner with your soul mate.

Their lifestyle guide Wander features hotspots in London and NYC where fit females can eat, drink, sleep, workout and play.

ADay isn’t just selling clothing and accessories – the brand is all about selling a full lifestyle. Their lifestyle guide Wander features hotspots in London and NYC where fit females can eat, drink, sleep, workout and play.

In March, ADay will open its currently private NYC studio in Soho to the public where it will play host to curated workouts, breakfasts and open studio days to allow consumers to experience the brand and test out products.

Also coming this March is ADay’s Silk Capsule collection featuring t-shirts, muscle tanks and shorts all made with a unique material that has the feel of silk, but is designed for athletic performance.

And now that ADay has conquered London and NYC, the brand is heading West with a new concept store at Platform in Los Angeles starting in the Spring where they’ll reveal six new pieces and curate a selection of partner products. Also coming this March is ADay’s Silk Capsule collection featuring t-shirts, muscle tanks and shorts all made with a unique material that has the feel of silk, but is designed for athletic performance.

No time to change after a tough workout? Don’t sweat it ! Actually you can and no one will know thanks to ADay’s materials specifically designed to absorb sweat.

All of the clothing and accessories (think : socks, gloves and hats) work for the gym and for real life. This is gym-to-club chic at its finest. No time to change after a tough workout? Don’t sweat it ! Actually you can and no one will know thanks to ADay’s materials specifically designed to absorb sweat, not to mention feel light on the skin and comfortable to wear all day long. Their “crash cause” top absorbs moisture so it keeps you warm before a workout, cool afterwards and fresh all day and night. All of the clothing is designed for a seamless transition from working out to going out.

Rebecca Leffler

Rebecca Leffler is a writer, journalist and wellness consultant. She is the author of best-selling French book Green, Glam & Gourmande and follow-up title Green, Glam & Happy. Her book “Très green, très clean, très chic: Eat (and live!) the new French way with plant-based, gluten-free recipes for every season” was released in 2015. Follow Rebecca at Lafleurparisny.com.

Instagram

Back to Top