Interview
Aliza Jabes NUXE

with Aliza Jabès founder of Nuxe

The woman who dreamed up NUXE shares some of her own beauty favorites with BWB.

An iconic brand in France, much-loved by beauty addicts worldwide, for the last twenty years NUXE has been synonymous with ultra-feminine skincare and innovation. Each product is wonderful to use. The already famous Huile Prodigieuse, for example, is as good for the hair as it is for the body.
Today, NUXE’s story is indistinguishable from the determination and the instinct of its founder, Aliza Jabès.
At the start of the 1990s she discovered NUXE, a small formulation laboratory in Paris, and decided to make it the springboard for building a beauty brand that would bring together Nature and Luxury.
In a little over 20 years, she has transformed it into a worldwide success.
The woman who dreamed up NUXE shares some of her own beauty favorites with BWB.

BWB: Your wellness and beauty routine in Paris or elsewhere?

Spa
The Spa NUXE Montorgueil, my first Spa, opened in 2002 in the very heart of Paris. Nothing compares to its divine beauty treatments and massages for relaxing, let go and finding a much-needed escape from the stress of urban life.

Mani-Pedi
I have a passion for nail polish, especially the American brand OPI. The nail bar ‘Culture of Color’ offers the brand in Paris, and they carry an incredible choice of colors.

Healthy lunch
I have been a vegetarian since my teenage years by instinct and also by taste. I have always loved fruits and vegetables. I am also an aficionado of Japanese and Mediterranean diets, which have proven to be particularly healthy.
I love to have my lunch in my office, away from the noise, while I am reading something or simply just enjoying it. A healthy lunch needs to be a serene one. I always eat produce that is in season and, since I love seeds, I add seeds to all my meals!

Escape to one of our NUXE Parisian Spas and treat yourself to our brand new detox protocol. It has been designed with the help of a Naturopath under my guidance.

BWB: Your detox plan? After a business trip or before a party ?

In order to get back on my feet after an intense work period or to recover from jet-lag, I make sure that I am well hydrated. I drink warm water with a few drops of lemon juice, some fresh mint or some ginger, which works perfectly to hydrate and detoxify the body. It’s a ritual I picked up during my travels in Asia.
Then I switch on 100% detox mode, during which I only consume fruits and vegetables for 24 hours while drinking a lot of tea. My favorite is the ‘Detox’ mix by Kusmi Tea.
The nec plus ultra is to escape to one of our NUXE Parisian Spas and treat yourself to our brand new detox protocol. It has been designed with the help of a Naturopath under my guidance. This program combines sauna sessions, honey wrapping and an intense ‘detox’ massage. It stimulates the elimination of toxins via a deep lymphatic drainage that gets rid of all tensions in the body. I follow this protocol at least twice a year, at the end of the Summer and at the end of the Winter.

BWB: Your chouchou products these days?

These days, I use the new shampoo from my flagship line ‘Rêve de Miel’. I love its soft scent and its warmth which both linger in the hair.

Treatments
By now, you all know I am a detox fan. My favorite chouchou product is therefore our new treatment Nuxellence DETOX® with 10 patents. It detoxifies the cells in one night. You wake up with radiant skin, looking fresh and rested as if you had enjoyed two extra hours of sleep.

Make-up
I like the foundations By Terry very much. It happens to be a brand created by my darling big sister.

Hair
These days, I use the new shampoo from my flagship line ‘Rêve de Miel’. I love its soft scent and its warmth which both linger in the hair. It’s a mythical scent that you will find in the entire Rêve de Miel® line.
I also love to discover new brands and trends in hair care. When I go to the USA, I always shop at Sephora since they carry the greatest number of brands of hair care products.

BWB: NUXE in the USA: where can we find you? Any boutiques or Spas opening in the USA? What about ‘Bio-Beauté by Nuxe’?

The NUXE brand is mostly sold via the Internet in the USA. We are also represented in some of the most beautiful independent pharmacies of New York City as well as in a few independent beauty stores. We don’t have a USA boutique or Spa project at this time. Our main focus is on the distribution of NUXE products there.

BWB: Are your children sharing the NUXE passion with you? Do you think they will work with you a few years from now?

I am proud of the fact that my two sons are both pursuing brilliant studies. They both have passionate and determined personalities.
I would love to transmit this beautiful NUXE story I have been writing for over 20 years to them, from generation to generation, in the tradition of many prestigious cosmetics brands.
At this time, they are more attracted by the high-tech start-up world, which is typical of their generation.

Makeup removal and hydration are the 2 essential needs if you want to maintain a beautiful and healthy skin over the years.

BWB: What treatments would you recommend to our readers for the Winter

In your twenties
Makeup removal and hydration are the 2 essential needs if you want to maintain a beautiful and healthy skin over the years. It will help keep the wrinkles at bay for a few more years. I recommend our makeup removal line with rose petals for a super soft makeup removal, followed by our great treatment ‘Crème Fraîche de Beauté®’, a total delight to hydrate a skin which has been challenged by the cold weather.

My anti-aging advice
Use Nuxellence®, the first treatment to use as a base in order to reveal the youth and radiance of the skin.
Then select the treatment that corresponds to your needs:
Nirvanesque®, to get rid of the first wrinkles. Made with peony and blue lotus.
Merveillance®, for firmness and to fight the wrinkles. Made with day lily.
Nuxuriance®, for skins that are losing their density and radiance.

For all women during the Winter and in cold regions, I recommend the cream for hands and nails (do not forget to massage the cuticles), and the lip balm Rêve de Miel ® to restore lipids, to soothe and protect.
And of course, our famous Huile Prodigieuse®, which nourishes and repairs the skin of your face and body but also works on the hair, enveloping you with its wonderful fragrance and warmth, lifting your mood in the process!

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