Interview

Granado & Phebo Beauty from Brazil

Brazil’s oldest pharmacy was founded in 1870 producing remedies made from plants, herbs and native flowers.

Brazil’s oldest pharmacy was founded in 1870 producing remedies made from plants, herbs and native flowers.
The quality and effectiveness of its products soon made Granado the official pharmacy of the Brazilian royal family. Today many formulas remain unchanged such as their famous antiseptic Talc.

Granado is considered an example of success and growth in the Brazilian cosmetics market.
It also carries a line called Phebo known for its luxury selection of soaps with exotic-sounding names like Carnaval, Samambaia, Lichia…
Ready to take a trip to Brazil?
We are meeting today with Nazish Munchenbach, Sales and Marketing Director at Pharmacias Granado.

Granado, our traditional pharmacy brand, Brazil’s first apothecary and the only one that was an official supplier for the royal family, and Phebo, Brazil’s first luxury perfumery brand.

BWB: Tell us more about the line of products that you now have: skin and body care but also makeup?

Granado has a vast array of lines. First of all, we have 2 brands; Granado, our traditional pharmacy brand, Brazil’s first apothecary and the only one that was an official supplier for the royal family, and Phebo, Brazil’s first luxury perfumery brand.

Within Granado, we have our traditional antiseptic footcare line, the 100% vegetable glycerine soap line, the baby line, the dermocosmetic line, the Pink line for hand and foot care, the baby line, the Terrapeutics Spa-style product range, the Vintage historic product range and our Pet line, for dogs, cats and horses.

Granado

Within Phebo, we have the Traditional line, which includes the famous Odor de Rosas fragrance, the Mediterranean line (Phebo introduced Lavender to Brazil in 1932), the Aguas line, which is a colorful, fun yet elegant Phebo makeup, not to mention our Perfumes and fine fragrances.

In addition, we have some partnership lines…one, with Amir Slama, one of Brazil’s most respected and renowned bikini designers, creator of the Rosa Cha brand and one candle line with Vic Meirelles, decorator to the stars .

BWB: The brand has encountered a huge success in France. What are some of your best-sellers?

The Phebo Odor de Rosas soap, the Granado Pink line, the oils and bath milk in the Terrapeutics line and Phebo Aguas were no surprise.
But what was surprising was the appeal of the Mediterranean line, the fine perfumes and the special involvement of men with the Barbearia line and Footcare line.

BWB: What products from Phebo and Granado do you recommend to women in their 20’s-40’s and 60’s?

Everything! ;)

Brazilian women take more baths per day than women in any other country. They use oils after soaping and rinsing themselves, still in the shower, to keep skin fresh and moisturized.

BWB: Brazilian women are well known for their femininity. What is the beauty routine in Brazil?

Brazilian women take more baths per day than women in any other country. They use oils after soaping and rinsing themselves, still in the shower, to keep skin fresh and moisturized.
Hand and foot care is also very important and the cuticle cream in our Pink line is a big hit!

BWB: Is there any DIY beauty ritual that you can share with us?

A number of things, but the one I love the most because I have very sensitive skin, is the exfoliant powder in our Granaderma dermocosmetic line. You choose the quantity and use with any soap of your choice to increase or decrease the intensity of the peeling according to skin type. It’s my favorite.

Granado

BWB: You are very involved with nature and the environment; can you share with our readers some of the actions taken by Granado?

We use paper bags in all of our stores, we use recycled water, our soaps are vegetable-based, we don’t test on animals, our Vintage line is recycled paper, etc…

BWB: Can we find your products in the US? Or online?

Unfortunately, not yet! We can be purchased via the Bon Marché online store in Paris.

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