Beauty Begins with Mother Earth
BWB’s top beauty companies that practice sustainable responsibility.
Natural and organic beauty ingredients have become a mainstay in our skincare and beauty needs, as they are healthier and safer for our bodies and well-being. It only makes sense that we apply this philosophy to our environment by choosing beauty brands that protect not only our skin but also our earth. Here are a few of BWB’s top beauty companies that practice sustainable responsibility, recycle, avoid animal cruelty, and donate proceeds to environmental organizations. These brands show us that beauty truly begins with a genuine love and respect for our Mother Earth.
PACIFICA BEAUTY has been long known for its range of 100% vegan, natural and cruelty-free products–which include skincare, makeup, sun-care, perfume and nail polish. They are also fully committed to helping our planet with their Preserve Recycling Program.
Pacifica will send their customers prepaid labels to mail back their old bottles. The bottles are then sent to their Preserve Program and recycled into razors and toothbrushes. For every bottle sent back, Pacifica users are awarded points for future purchases. Their recycle programs also include recyclable paper pallets, which use Forest Stewardship Council (FSC) certified paper in their boxes. They also manufacture their perfume bottles without screw caps so that they can be recycled as well.
The planet saving doesn’t stop there. Pacifica’s 7 Free Nail Polishes are made without seven toxic and harmful ingredients commonly found in many nail polishes. Two of the staple nail sets are Foxy Trio Nail Set and The Nail Color Set, which include a base coat and a beautiful rainbow top coat that will add pizazz to any color.
YES To is a brand that has made spa-worthy sheet masks and facial cleansers accessible in local drugstores. Product themes like coconut, charcoal, tomato or cucumber make it easy to figure out which lines are right for you. They have also designed all of their products to protect our environment while naturally caring for your skin.
Yes To cultivates formulas with at least 95 percent natural ingredients, and they don’t use chemicals that release Volatile Organic Compounds (VOC’s) into the deteriorating ozone. Since wipes are a popular household item with a vast environmental impact, Yes To produces FSC-certified facial and cleansing wipes with compostable & plant-based cloth. Not to be outdone by wipes, their paper facial masks are made of sustainably-sourced cotton and eco-friendly, biodegradable exfoliants instead of microbeads.
If you use wipes, try switching to YES to Cucumbers Hypoallergenic Facial Wipes. They thoroughly remove all traces of make-up & dirt without a rinse, soothing the skin with cucumber, green tea and aloe. A family favorite is the Coconut Hydrate & Restore Cleansing Wipes, which are great for the whole body and the whole family.
ONE LOVE Organics develops great natural and organic products– and they’ve got you covered environmentally and socially, too!
One Love cultivates their products in a Georgia-based lab facility that is ECOCERT licensed, which certifies natural, organic and environmentally-friendly standards. They are also certified cruelty-free through PETA’s Beauty Without Bunnies Program and have a Gold Certified Business Seal Of Approval, which recognizes green businesses that set the highest standards in environmental sustainability.
Two of BWB’s favorite products are from their body line, which takes body care as seriously as facial skin care. The Gardenia + Tea Antioxidant Body Serum uses sea botanicals, pumpkin seed oil and sea buckthorn oil to combat environmental stress while repairing and regenerating the skin. Their Vitamin C Body Oil hydrates and smoothes skin with vitamin C ester and papaya enzymes, making your skin feel like you have just spent the day at the spa.
Chantecaille has always been a leader in philanthropy through annual research, outreach, and support of new causes. This year, Chantecaille has debuted their first ever philanthropy lipstick. Lip Veil is made with FairWild certified baobab oil and it supports Space for Giants, an initiative for African elephant protection. We love the shade of Elderberry, which is strong and romantic just like these gentle giants. Chantecaille’s cheek shades also reflect a love for animals. Each of the six colors donates 5 percent of its net proceeds to the charity representing its celebrated animal. Our hearts and cheeks are with The Monarch Butterfly Sanctuary in “Bliss” and The American Wild Horse Campaign in “Joy.”
INNERSENSE Organic Beauty is a luxurious modern haircare brand that is saving our hair and the environment, one strand at a time. Innersense implements their study of pure, green chemistry in their brand and helps customers consciously make cleaner choices. They use sustainably-sourced ingredients, which are crafted from certified organic plants. Innersense is also Leaping Bunny–certified and carries a non-toxic seal from Made Safe Certification.
If you want soft, bouncy and shiny hair, try the 100 percent color-safe Color Awakening Hairbath & Color Radiance Daily Conditioner. Both products incorporate rooibos tea, which has 50 times more antioxidants than green tea, and will completely transform your hair over time. The Refresh Dry Shampoo works unlike any other dry shampoo, as it begins as a foam and transforms to a powder. Tapioca starch is used as a green alternative to talc to absorb oil, while organic honey adds weightless shine to your locks.
Planted in Beauty is a natural, organic, non-toxic and socially-conscious skincare brand that provides supplements and wellness support. Rest assured, this company is treating our environment with as much respect and thoughtfulness as it is for our skin.
Planted in Beauty is Cosmos Cosmetic Standard certified, which falls under ECOCERT’s certification umbrella. This guarantees that all ingredients are natural and organic, and that the products are chemical and toxic-free. Ingredient sourcing, farming and manufacturing are all conducted sustainably, and even the packaging is eco-friendly. They are also EWG verified, Leaping Bunny certified and Vegan certified. As if this were not enough, 1 percent of all their proceeds is donated to 1% For The Planet.
To save your skin and the environment, try:
Firm+Smooth+Brighten Reparative Complex, which uses pomegranate to boost collagen, beech tree bud extract to smooth fine lines, and green algae to brighten skin tone. Follow with Nourish+Protect Antioxidant Moisturizer. It includes alpine blue flax, acai berry, ginseng and dragon fruit to increase circulation, hydrate and repair damaged cells.
If we want to continue to benefit from natural and organic ingredients while protecting our environment, we must support brands that think not only about our beauty but also about the beauty all around us.
A BWB recycling tip: Put a separate garbage can in your bathroom for easy recycling of all beauty jars, bottles, tubes and containers.
Vanessa Baumann has been a licensed, medical aesthetician in New York for over twenty-three years, working with some of Manhattan’s top plastic surgeons. Choosing to change gears and express herself through her love of writing, she is now a freelance writer and beauty editor. Vanessa also may be found on Facebook and Instagram, sharing her knowledge of skincare products, advice, and the quest for glowing skin.