A true beauty and cosmetics professional, Clémence von Mueffling earned her stripes working for iconic brands such as Clarins, Puig, and Dior before turning to beauty journalism at Casas & Gente magazine. That transition felt very natural as writing is something of a family affair: both Mueffling’s mother and grandmother were beauty editors at the prestigious French Vogue.
Her marriage to a New Yorker and the birth of her twins led to a new interest in healthier lifestyle choices. BWB’s editor is an enthusiastic communicator, known among her friends for her insight and intuition of emerging trends. “BWB was an obvious thing to do,” she says. “It is my way to share my discoveries with all women who want to achieve a healthier life and feel beautiful, but have no time to find all the information. I will be doing the research for them!”
BWB brings a fresh aesthetic to the beauty and well being media.
The site’s elegant visual identity exudes a real sense of chic
à la française.